Our Story

HOW OUR STORY BEGAN 

When Sweta Anand realised that her choice in handloom sarees was always applauded, she decided to transform this consistent admiration into inspiration. With an aim to preserve the ancient Indian craft and promote its weavers, she started collaborating with artisans to bring her saree designs to life. She launched Aprudha in 2017 in Pune with her husband Abhishek 


WEAVING-IN OUR SAREE BAGS

Our hot selling cotton saree bags were born out of our own needs. To store our collections at the store, we skipped plastic and chose locally-made pure cotton saree bags instead. The turn of events in 2020 made people look for a safe way to store their sarees for long periods. Made by a jobless domestic workforce, the saree bags became very popular. Our saree bags are available in nine styles, and have reached the wardrobes of women who treasure their six yards. 


ALL ABOUT CHERISHING FOREVER

Borrowing from our name, which means ‘the one that never gets old’, our inspired sarees outlive a lifetime. Quite like the women we craft the sarees for, nurturing is at the heart of everything we do. So while our handpicked collection of authentic sarees makes a statement at work, our exclusive saree bags protect them as they’re tucked away in a wardrobe.


ON OUR WAY TO TOMORROW

Aprudha is for the ageless woman who wears the glow of her experience, grows with her own success and wears her beauty because she owns it. The effortless grace of a saree is the effortlessness of her soul. With approachable, personalised customer service and hassle-free return-policies, we endeavour to add value to her life. Crafted with earth-friendly fabrics, the sarees are a classic statement for her and a great investment for the planet too. Comfortable drape, confident style, conscious living – that’s Aprudha.